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OTC Fibre Laxative
Olfactive realized there was an opportunity to manufacture
dietary fibre with a DIN (drug identification number) as
there were no Canadian companies offering this product to
retailers or consumers. With very precise focus and effort,
our Research and Development team worked with the P.E.I.
Food Technology Centre to solve dissolution problems that
occur when mixing this specific powder with water.
The solution was not easy but, in the end, our team ended
up finding a technique that exceeded the national brand
in terms of performance. Further, an innovative relationship
was developed with a key raw material supplier that allowed
Olfactive to enjoy significant cost savings.
These savings were passed on to one of our customers, a
large food retailer, who now enjoys the most competitive
price point in this product class.
Olfactive believes in mutual success. This is only one of
many examples in terms of how we exceed the expectations
of our customers.
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